I just found this blurb in a news article published last month:
Wow! photo books and calendars are coming.Photo publishing successesEquipped with four Xerox iGen3(R) Presses, SendOutCards, based in Salt Lake City, produces millions of customized greeting cards annually."We printed and sold in excess of three million cards last December -- more than double our December 2008 sales," said Joe Kenemore, chief operating officer, SendOutCards. "Key factors for that sales spike were the print quality and production efficiency of our Xerox iGen 3 presses." The company plans to expand into the photo book and calendar markets this year.